In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're working alone or with a group, whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals.
Paperback: 176 pages