Some time ago L?Oréal announced the signing of an agreement to acquire Logocos Naturkosmetik AG, a German beauty company which pioneered natural cosmetics with brands such as Sante.
Due to this fact, we decided to sell off B12 toothpastes from Sante and drop them from our product range. Though L'Oréal claims that the company ?no longer tests its ingredients on animals and no longer tolerates any exception to this rule? (see here), they still sell their products in China and thus fund animal testing where the practice is required by law. It is obvious that L?Oréal chooses profits over morals.