escada campaign!
a new global anti-fur campaign against the escada designer group is being kicked off with a weekend of action from the 12th through the 14th of october. the campaign operating under the banner of the global network against the fur industry and is calling for demos to take place at any shop or office in any part of the world that distributes or directly sells items by escada.
escada was selected as its target due to its high profile influence throughout the global fashion industry. escada’s 2007 autumn/winter collection includes many fur and fur trimmed items, and campaigners say that there are stores belonging to the escada group, or concessions or shop-in-shops of these brands selling fur in department stores in almost every city in the world.
escada has been contacted prior to the launch of this campaign in an effort to negotiate cooperation from the company to stop selling fur items. the company has refused to communicate with activists. a campaign press release states: “those in charge of the global luxury brand of escada have had enough time for consideration about the violence for which they are responsible, about the the deaths of thousands upon thousands of animals, and also about what it means to be the target of a campaign by the global animal rights / liberation movement. as the management of escada clearly sees no need to take action, the animal rights movement feels obliged to carry out world wide protests against the brands belonging to the escada group (escada, apriori, biba, cavita and laurčl).”